Media Seeding Kit

Design and concept of a media seeding kit for the Nike Tech Pack 2019 Collection launch. Nike requested a visually impactful kit reflecting their theme of “Future of Movement”.

An iridescent label, with shifting color movement, seals a simple box wrapped in soft-touch white. Within seconds after the seal is broken, the lid is lifted, and the Collection Card is removed, the box interior illuminates edge-lit acrylic tubes that hold select Nike Tech Pack product, chosen specifically for the individual influencers.

The box interior is lined with Nike Tech Pack branded iridescent material, reflecting the light and ensuring logo visibility in social media imagery and videos.

Ninety kits were created and delivered to media outlets and social media influencers. These kits successfully secured media placements and social media posts.

Client: Nike, Inc.; Vendor: MadeToOrder, Inc.; Designer: Liz McKinnell; Project Management: Alumni Collective; Copywriter: Caitlin Frost

Charity Event

I had the privilege of designing event collateral for the inaugural TASTE PDX, a food and beverage event celebrating people and organizations engaged in advancing inclusion and equity in the Greater Portland area. TASTE PDX showcased Oregon chefs, winemakers, and breweries, plus individuals and organizations who infuse diversity, equity and inclusion into the community.

Design work included items such as event signage, 28-page book, advertisements, awards/trophies, keynote presentation, and menu.

Client: Taste PDX; Project Management: Alumni Collective; Designer: Liz McKinnell; Fabricator: Aaron Smith Industries

Self-Promotional Kit

This self-promotional “exploration” kit is based on the concept of “what inspires us to create”.

Incorporating my love of woodworking, science and nature, I created an entomology themed promo kit. Inside the box, there is a magnifying glass (to explore the world through a different lens), a butterfly specimen (inspiration from our natural world), and a “lab book” (with an acetate overlay, reminiscent of old-school science books) inviting the viewer to “explore” my online portfolio. Vintage paper placemats of a Pacific Northwest mountain and forest scene have been repurposed throughout the kit, as a reference to my PNW home. Each kit is hand-crafted and assembled in my studio, then delivered to select, prospective clients.

In the words of Henry David Thoreau, “This world is but canvas to our imaginations.” Explore, be inspired, and create!

Seasonal Directives / Retail Graphics

Creation of retail directives for multiple seasons of Nike Skateboarding. Design and production of Nike SB footwear and apparel retail graphics.

“How To” pages for retail deliverables provide materials and construction techniques, tech drawings and graphic assets needed to execute the final product. 

Creative Director: Kevin Wolahan; Art Director: Mitch Morse; Designer: Liz McKinnell

Seasonal Directives / Retail Graphics

Creation of retail directives for multiple seasons of Nike Skateboarding. Design and production of Nike SB footwear and apparel retail graphics.

“How To” pages for retail deliverables provide materials and construction techniques, tech drawings and graphic assets needed to execute the final product. 

Creative Director: Kevin Wolahan; Art Director: Mitch Morse; Designer: Liz McKinnell

Branding / Directives / Collateral / Catalogs

Development of brand system for Nike Team Sports. This included designing items such as catalogs, tradeshow banners, magazine ads, co-op ads, trailer graphics, business cards, and photoshoot art direction.

Designer: Liz McKinnell; Project Manager: Jeff Thornburgh, Project 202

Catalogs / Trade Show Graphics / Marketing Materials

Design and production for KEEN product catalogs, trade show graphics, and other marketing materials. Through the use of seasonal imagery, illustration and environmental photography, a fresh and quirky visual adventure was created for the KEEN brand.

Additional marketing materials, such as posters, merchandising supplements, and retail graphics, were also developed, tying into the seasonal branding.

Neenah Paper Gold Award, Neenah Paper Silver Award

Creative Director: Margret Brown; Designers: Liz McKinnell, Mitch Morse

Sales Meeting Displays

Design of KEEN Newport Fan display graphics for the 2017 KEEN Sales Meeting. These displays showcased 10 customers loyal to the Newport sandal and the many adventures trekked in them.

Creative Director: Margret Brown; Designer: Liz McKinnell

Marketing Collateral

Design and production of a KEEN Pocket Guide. Using elements from the seasonal "Follow Your Feet" campaign and developing additional elements to tell the KEEN brand story, the pocket guide served as a product line and technology overview.

Creative Director: Margret Brown; Designer: Liz McKinnell

Seasonal Style Guide // Graphic Asset Toolkit

Seasonal style guide and graphic asset development for the SS15 KEEN toolkit. A variety of advertisements, in-store graphics, and digital assets were created across all KEEN product categories and placed into an easy-to-follow PDF guide.

Creative Director: Margret Brown; Designer: Liz McKinnell

Catalogs / Marketing Materials

Design and production for multiple seasons of KEEN Utility catalogs and marketing materials. The visual direction for these pieces was inspired by the seasonal branding.

Creative Director: Margret Brown; Designer: Liz McKinnell

Automated Product Tech Sheets

Design and automation for KEEN Utility product tech sheets. Set-up of an automation system using Adobe InDesign’s Data Merge. This system allows KEEN’s in-house creative department to automatically populate new product sheets with text and images, saving hours in production time.

Creative Director: Margret Brown; Designer: Liz McKinnell

Catalogs

Photoshoot art direction and design for The Body Shop catalogs. These catalogs were distributed in The Body Shop retail locations and also by mail.

Elixir Design, Creative Director: Jen Jerde; Designer: Liz McKinnell

Catalog Inserts

Nike catalog inserts design and production. Product photo art direction.

Seasonal Catalogs

Catalog design, production and product/model photoshoot art direction for multiple seasons of 32-page Nike-Eastbay Running Catalogs. 

Creative Director: Cheryl Hunter; Designer: Liz McKinnell

Identity / Branding / Collateral

Identity system, packaging, catalog and website design for a start-up company, Square Roots. Aimed at educated, savvy consumers, we were able to break away from mainstream catalog and packaging templates to create a design that was unique and unexpected.

Werner Design Works, Creative Director: Sharon Werner; Designers: Sarah Nelson (Forss), Liz McKinnell

Identity System / Branding / Collateral

Creative direction and design of the Snow Science identity system, including packaging, website and corporate literature. Product target use for novelty, photoshoots, film production, retail displays, prop use and parties.

PR Book and Materials

Design of Nike Football PR book, CD and PR case. Product photos printed on translucent paper. Product photoshoot art direction.

Art Directors: Gretchen Leary; Designer: Liz McKinnell

Seasonal Strategy Book and Presentation

Design of a Nike Football strategy book and PowerPoint for a presentation to Phil Knight.

Art Director: Mitch Morse; Designer: Liz McKinnell

Booklet

Design and production of a Kaiser Permanente booklet with an added fresh twist to their branding. This booklet served as an impactful leave-behind highlighting Kaiser Permanente's superior healthcare system and promoting their healthcare plans. 

KP Program Manager: Miguel Villarreal; KP Creative Director: Peter Yue; Designers: Liz McKinnell, Mitch Morse; Copywriter: Eric Brown

Branding / Product Development / Collateral

Product development, branding and sales system for a small pet products start-up business. The Ballistic Dog product line’s distinctly recognizable punchy orange and white color palette, clean design aesthetic and simple type treatment help to set it apart from other pet products.

Environment

As part of a refresh of the Nike Campus lobbies, the brand required a new feature wall above the reception desk in the John McEnroe Building. After presenting several options, a large-scale portrait of John McEnroe composed of tennis racket strings was selected. Italian artist, Pamela Campagna, was hired to create the 2.5 x 2.5 meter custom artwork. 

Click here to watch artist video.

Art Director: Ashley Brown; Designers: Mitch Morse and Liz McKinnell

Packaging Concepts

Development and construction of Zune Home Audio Player packaging concepts echoing the materials used on the audio player prototypes. 

Creative Direction: Scott MacInnes (Teague); Designers: Mitch Morse, Lee Shultz, Liz McKinnell